CREATIVE COLLABORATION
A good team is priceless in the creative industry. Working with others is key to creating great results. Since 2017, I have frequently been a Director and Project Manager for different jobs, and I've worked closely with a personal network of local freelancers to deliver strong final products.
I have been a Creative Director for projects covering:
Branding
Videography
Photography
Pop-Up Events
Clothing Design
(project details listed at the bottom of this page)
CREATIVE COLLABORATION
Branding
Guppy
Creative Director: Cara Paguio
Graphic Designer: Joan Lao
In 2018, Guppy needed a branding facelift. Drawing insights from my experience in the marketing and sales of the brand, I developed a vision for Guppy's rebranding. Joan and I decided to keep the original logo I created in 2014, and update the typeface and colors. The final product was a modernized beach brand with an earthy tropical palette, that resonated with Guppy's customer base.
VIDEOGRAPHY
Guppy
Creative Director: Cara Paguio
Videographer: Miko Reyes
Models: Kier Desuyo & Mathew Custodio
Señor Pollo
Creative Director: Cara Paguio
Videographer: Miko Reyes
Guppy organized a collaboration with local photographers to promote Filipino talent and scenery. The capsule collection was aptly named "Destination", and featured the photographers' works printed on limited edition swim shorts. I handled the creative direction of the launch campaign, and worked with the talented Miko Reyes to bring the vision of "wanderlust" to life with a promotional video.
This Latin American restaurant needed to highlight their location in Poblacion. I worked with the restaurant owner and freelance videographer Miko to create a fun and Latin-inspired promotional video, showcasing best selling dishes and restaurant interiors.
PhotoGRAPHY
Creativitee
Creative Director: Cara Paguio
Photographer: Juro Ongkiko
Guppy
Creative Director: Cara Paguio
Project Manager: Wang Borja
Photographer: Mati Olivieri
Models: Mark McMahon & Kent Brian
This 2019 client was a pair of mothers who ran an online shop selling useful knick-knacks. To make their products stand out in the sea of e-commerce, I organized a photoshoot that utilized bright primary colors and color blocking, so as to make the photos eye catching without visually overpowering the products themselves.
This 2018 Siargao-based photoshoot was the first one that I spearheaded remotely. While I was in Manila, I worked with a team in Siargao to create beach + surfing content for the swimwear brand Guppy. Communication and organization was paramount to convey the creative vision to the photoshoot team, and deliver strong products. This experience became my base-point for organizing more off-location photoshoots in the future.
pop-up events & CLOTHING DESIGN
Guppy
Creative Directors & Project Managers:
Cara Paguio & Madi Calleja
Public Relations: Romano Santos
Graphic Designers: Joan Lao & Cara Paguio
Guppy launched their capsule collection "Destination", a collaboration between local photographers and the clothing brand. Madi and I spearheaded a team to handle the launch of the campaign, focusing specifically on the aesthetic of the launch and branding of the event.
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Press Coverage by Esquire -
https://www.esquiremag.ph/style/fashion/guppy-shorts-a2056-20181001
Press Coverage by When In Manila -
https://www.wheninmanila.com/guppy-printed-local-artists-photographs-on-shorts/
Guppy
Creative Director: Cara Paguio
Public Relations: Romano Santos
Graphic Designers: Joan Lao & Cara Paguio
To strengthen their image as a "beach brand", Guppy launched a beach party and pop-up shop in La Union. I was tasked on branding the event in a way that would resonate with the local crowd. By working with my wonderful team, and conducting on-site research, we were able to produce striking visuals for event promotions.
Guppy
Creative Director: Cara Paguio
Graphic Designers: Lee Caces & Justin Catalan
*Coming soon this 2020*
A special Guppy x Local collection of T-shirts designed by local artists with world class talent. Currently in the production stage. More details to be released soon.
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